Cathy Ritter is joining a general session at the Inbound International Travel Association’s Annual Summit in San Diego to discuss the potential of sustainable travel and what it means for the U.S. travel industry.

To be moderated by Travel Weekly Editor-in-Chief Arnie Weissmann, the panel also will explore emerging best practices and availability of sustainable travel product. Other panelists include IITA Chairman and Travelco President Peter van Berkel, BWH Hotel Group’s Ron Pohl, and Tourism Cares CEO Greg Takehara.