Creating a thriving destination requires more than attracting travelers. As never before, leaders are faced with creating flourishing tourism economies while addressing complex challenges.
Thriving visitor ecosystems require holistic solutions.
Finding the best answers for complicated problems takes a team. It all starts by putting communities and people first. Then, the focus shifts to managing concerns and creating opportunities, tapping into the right resources at the right time.
Apparently, the value of bringing a reusable camp cup for a three-day rafting trip was so obvious that it didn’t make the packing list. Unfortunately, with my one prior camping experience, before Yeti was even founded, it was not obvious to me.
Cathy Ritter is joining a panel of top tourism leaders for a provocative closing session: Building Forward with Better Tourism. Led by moderator Helen Marano, Founder and President, Marano Perspectives, the panel also will include Isabel Hill, Director, National Travel and Tourism Office, US Department of Commerce; Richard Peterson, President & CEO, US Cultural & Heritage Marketing Council; and Dawn Drew, Founder and CEO, MOSTE, and DawnDrew Independent Productions.
Being a destination leader used to be so much simpler. The mission was clear: Attract ever more visitors. While demand generation remains a top priority for many, a host of challenges is creating a tricky new landscape for leaders to navigate.