Creating wins for people and places


Positioning Tourism as a ‘Net Positive’

Creating a thriving destination requires more than attracting travelers. As never before, leaders are faced with creating flourishing tourism economies while addressing complex challenges.

Thriving visitor ecosystems require holistic solutions.

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Ready Connections to High-Level Expertise

Finding the best answers for complicated problems takes a team. It all starts by putting communities and people first. Then, the focus shifts to managing concerns and creating opportunities, tapping into the right resources at the right time.

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Vail blazing a path to destination stewardship

February 2nd, 2022

Just one of two destinations in the world to attain the Mountain IDEAL standard, Vail now is trailblazing creation of a Destination Stewardship Plan through a first-time partnership among Better Destinations, MMGY NextFactor, and The Travel Foundation.

Vail's focus on stewardship signals its commitment to maximizing the benefits of its top economic driver of tourism, while thoughtfully offsetting impacts and involving local stakeholders every step of the way.

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Mountain Travel Symposium Panel to focus on using data insights

April 6th, 2022

Cathy Ritter is joining a panel of destination leaders from North Carolina, Sun Valley, Jasper and Asheville to delve into ways that real-time insights from events, visitation patterns and visitor spending can drive decision-making.

In this opening General Session sponsored by Zartico, Cathy will talk about ways big data can support valuable partnerships with public land managers and point the way to smart destination management strategies.

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A first-ever Destination Stewardship Plan for Glacier Country Tourism

December 28th, 2021

Surging visitation in the eight-county region surrounding Glacier National Park has put pressure on natural resources and infrastructure and amplified issues relating to workforce. Glacier Country Tourism leader Racene Friede engaged MMGY NextFactor, with support from Better Destinations, to engage stakeholders, residents and civic leaders in shaping a first-ever Destination Stewardship Plan.

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