Blog & More

Lesson in a Camp Cup: A To-Do List for DMOs

Published: December 1st, 2021

Apparently, the value of bringing a reusable camp cup for a three-day rafting trip was so obvious that it didn’t make the packing list.

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A New Value Proposition for Tourism

Published: December 16th, 2021

Being a destination leader used to be so much simpler. The mission was clear: attracting ever more visitors to drive increased revenue, tax receipts and jobs.

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‘High Value’ isn’t just about money

December 17th, 2021

In this DMO University podcast, Better Destinations’ Cathy Ritter shares how leaders can identify “high-value travelers” to address goals beyond economic impact.

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‘Care for Colorado’ a best practice

December 22nd, 2021

In this new book, contributing author Cathy Ritter explains how Colorado residents’ concerns acted as an early warning system and inspired a brand-new focus on destination stewardship.

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IITA panel to explore potential of sustainable travel

February 14th, 2023

Cathy Ritter is joining a general session at the Inbound International Travel Association’s Annual Summit in San Diego to discuss the potential of sustainable travel and what it means for the U.S. travel industry.

To be moderated by Travel Weekly Editor-in-Chief Arnie Weissmann, the panel also will explore emerging best practices and availability of sustainable travel product. Other panelists include IITA Chairman and Travelco President Peter van Berkel, BWH Hotel Group’s Ron Pohl, and Tourism Cares CEO Greg Takehara.

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