Blog & More

Lesson in a Camp Cup: A To-Do List for DMOs

Published: December 1st, 2021

Apparently, the value of bringing a reusable camp cup for a three-day rafting trip was so obvious that it didn’t make the packing list.

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A New Value Proposition for Tourism

Published: December 16th, 2021

Being a destination leader used to be so much simpler. The mission was clear: attracting ever more visitors to drive increased revenue, tax receipts and jobs.

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‘High Value’ isn’t just about money

December 17th, 2021

In this DMO University podcast, Better Destinations’ Cathy Ritter shares how leaders can identify “high-value travelers” to address goals beyond economic impact.

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‘Care for Colorado’ a best practice

December 22nd, 2021

In this new book, contributing author Cathy Ritter explains how Colorado residents’ concerns acted as an early warning system and inspired a brand-new focus on destination stewardship.

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Mountain Travel Symposium Panel to focus on using data insights

April 6th, 2022

Cathy Ritter is joining a panel of destination leaders from North Carolina, Sun Valley, Jasper and Asheville to delve into ways that real-time insights from events, visitation patterns and visitor spending can drive decision-making.

In this opening General Session sponsored by Zartico, Cathy will talk about ways big data can support valuable partnerships with public land managers and point the way to smart destination management strategies.

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Sessions To explore role of DMOs - Montana Gov Con

April 18th, 2022

To explore the rapidly evolving role of destination organizations, Cathy Ritter will be leading two sessions at the upcoming Montana Governor’s Conference of Tourism and Outdoor Recreation in Billings. An April 18 breakout will share insight into trends that are compelling destination organizations to reconsider their core missions, the way they relate to the communities they serve, and the need for new KPIs to measure success.

At a follow-on session April 19, Cathy will be joined by a panel of destination leaders discussing ways that Glacier Country Tourism, Whitefish, Big Sky, and Kalispell are finding new purpose and relevance by directing addressing community priorities.