Blog & More

‘Care for Colorado’ a best practice

December 22nd, 2021
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‘High Value’ isn’t just about money

December 17th, 2021

In this DMO University podcast, Better Destinations’ Cathy Ritter shares how leaders can identify “high-value travelers” to address goals beyond economic impact.

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Marketing Outlook Forum 2022

February 9th, 2022

Washinton DC

Cathy Ritter is joining a panel of top tourism leaders for a provocative closing session: Building Forward with Better Tourism.

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Why is overtourism Such a problem?

December 17th, 2021

Cathy Ritter was among the contributing authors who joined co-editor and CREST Director Emeritus Martha Honey in discussing Overtourism: Lessons for a Better Future. Kelsey Frankiel also co-edited. Overtourism and climate change walk into a bar…: Travel Weekly. Travel Weekly’s Arnie Weissmann wrote about it.


A New Value Proposition for Tourism

Published: December 16th, 2021

Being a destination leader used to be so much simpler. The mission was clear: attracting ever more visitors to drive increased revenue, tax receipts and jobs.

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Lesson in a Camp Cup: A To-Do List for DMOs

Published: December 1st, 2021

Apparently, the value of bringing a reusable camp cup for a three-day rafting trip was so obvious that it didn’t make the packing list.

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New Perspectives for Destination Building

January 28th, 2022

Colinsville, IL

Cathy will be presenting to the Great Rivers & Routes Tourism Bureau of Southwest Illinois in January.

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Niche Travel Trends: Cannabis, Wellness & Sustainability

December 28th, 2021

Cathy will be speaking at this years Illinois Governor’s Conference on Travel and Tourism. Her talk will dive into three of the most buzzed about travel trends: cannabis, wellness and

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