MMGY NextFactor is an industry-leading consulting firm specializing in travel and tourism. Its team of experts has delivered insights and strategies to more than 250 destinations across the globe. It empowers clients and the travel industry at large to deliver sustainable growth to visitor economies and build stronger communities.

The firm was founded by Paul Ouimet in 2015, following the launch of its ground-breaking DestinationNEXT initiative. The collective team saw the opportunity to blaze a new trail for visitor economies and help destinations prepare for the next era of travel.

MMGY NextFactor believes in the transformative power of travel. It realizes that to be a leader in the tourism sector today is to be an architect of future economies, societies and possibilities. It provides the intelligence, insight and inspiration these leaders require to make a meaningful, sustainable and equitable difference in their communities.

In 2019, the firm joined forces with MMGY Global, the world’s largest integrated marketing company specializing in the travel, tourism and hospitality industries. As part of the MMGY Global family, MMGY NextFactor clients have access to insights and experts across multiple agencies throughout the world.