In 30 years of conducting research for tourism destinations, SMARInsights has worked with more than 35 state tourism organizations, more than 85 local convention and visitors bureaus, and 20 attractions. Its mission is to provide each client with personalized consultation and research design based on fully integrated marketing research services.

It works with a variety of local, regional, national, and international clients and has experience with many types of research techniques, both traditional and new.

SMARInsights has steadily evolved throughout its history, as the travel and research industries have changed and developed new technologies and techniques. The firm has worked with numerous destinations to gain insight into their image and appeal, whether for a broad tourism audience or targeted segments. It also is experienced in identifying the best messaging to influence interest and visitation.

SMARInsights also has built expertise in conducting studies of resident opinion to help guide tourism development and marketing issues. Its key staff has experience heading DMOs, and thus understand the issues and challenges that a DMO faces.