Published: December 1st, 2021
Apparently, the value of bringing a reusable camp cup for a three-day rafting trip was so obvious that it didn’t make the packing list.
Published: December 16th, 2021
Being a destination leader used to be so much simpler. The mission was clear: attracting ever more visitors to drive increased revenue, tax receipts and jobs.
In this DMO University podcast, Better Destinations’ Cathy Ritter shares how leaders can identify “high-value travelers” to address goals beyond economic impact.
In this new book, contributing author Cathy Ritter explains how Colorado residents’ concerns acted as an early warning system and inspired a brand-new focus on destination stewardship.
April 6th, 2022
Cathy Ritter is joining a panel of destination leaders from North Carolina, Sun Valley, Jasper and Asheville to delve into ways that real-time insights from events, visitation patterns and visitor spending can drive decision-making.
In this opening General Session sponsored by Zartico, Cathy will talk about ways big data can support valuable partnerships with public land managers and point the way to smart destination management strategies.
April 18th, 2022
To explore the rapidly evolving role of destination organizations, Cathy Ritter will be leading two sessions at the upcoming Montana Governor’s Conference of Tourism and Outdoor Recreation in Billings. An April 18 breakout will share insight into trends that are compelling destination organizations to reconsider their core missions, the way they relate to the communities they serve, and the need for new KPIs to measure success.
At a follow-on session April 19, Cathy will be joined by a panel of destination leaders discussing ways that Glacier Country Tourism, Whitefish, Big Sky, and Kalispell are finding new purpose and relevance by directing addressing community priorities.