Blog & More

Lesson in a Camp Cup: A To-Do List for DMOs

Apparently, the value of bringing a reusable camp cup for a three-day rafting trip was so obvious that it didn’t make the packing list. 

Why is overtourism Such a problem?

 Cathy Ritter was among the contributing authors who joined co-editor and CREST Director Emeritus Martha Honey in discussing Overtourism: Lessons for a Better Future. Kelsey Frankiel also co-edited. Overtourism and climate change walk into a bar…: Travel Weekly. Travel Weekly’s Arnie Weissmann wrote about it.

A New Value Proposition for Tourism

Being a destination leader used to be so much simpler. The mission was clear: attracting ever more visitors to drive increased revenue, tax receipts and jobs.

‘High Value’ isn’t just about money

In this DMO University podcast, Better Destinations’ Cathy Ritter shares how leaders can identify “high-value travelers” to address goals beyond economic impact.